On "Spoonfed" Marketing

A common theme that’s come up in marketing activities in the last five years is “______ is not enough anymore.”  The sad thing is, they are right.  Marketers need to get smarter because consumers have.  The use of smartphones and social media has made consumers more informed than ever.  They can now see through an ad and determine the company’s strategy.  This leads consumers to feel like they are being duped, and that does not bode well for brands.

However, not all is lost, because this has led to some great innovations in marketing.  Some brands have risen to the challenge and created some excellent content that doesn’t try to manipulate the consumer, but still uses traditional strategies such as an emotional appeal.

An Amazon Prime ad comes to mind to illustrate this point.  The message isn’t obnoxious or spoonfed to the audience.  It’s simple, but effective.

If you know of other ads that illustrate this point, share them below!